PORTFOLIO
PORTFOLIO
Hi, I am a trilingual brand marketing leader with 5+ years of experience driving high-impact campaigns across the globe. My approach always starts with a clear goal and strategy, not a marketing lever. This is how I have gathered strong expertise in making brands stand out through influence, events, PR, advertising, and content creation.
I manage six-figure budgets, lead cross-market brand strategies, and thrive on creating memorable experiences.
Paris has fueled my creativity, and I can’t wait to see where this journey takes me.
Léa Céline Lutz
Senior Brand Marketing Manager
events
events
Influence Dinner Withings • Paris • 2024
Presenting a connected watch, through a Michelin-starred dinner at Datil by Manon Fleury in Paris.
Amuse-bouches are telling the story of the watch’s design, through circular shapes. A entrée that reflects heart health features with heart-healthy ingredients. The dessert Sweet Dreams Are Made of These, included ingredients to promote better sleep.
+5M Reach
22 Content pieces
Brilliant launchWithings • Sydney • 2025
Bringing a French brand to the other side of the world: Australia. Manly Pavilion in Sydney.
Did you know that eating kiwi fruit in the evening helps you sleep better? Neither did our guests—until they joined us for a yoga class while discovering the watches features and a session with Australia’s leading sleep expert, Olivia Arezzolo.
+11% Search Uplift Withings watch
3.2M Reach
30 Content pieces
The art of better health Withings • Paris • 2023
Create an immersive, interactive 850m2 playground, showcasing the brands expertise and updated brand platform. That’s exactly what I did for the WITHINGS brand relaunch in 2023. Creating 4 unique ways to experience the brand and the power of it’s products.
29 Journalists including 5 Top Tier
400 Visitors, 7 speakers
+9M Reach
41 Social media mentions
advertising
advertising
Brand RelaunchWithings • Paris • 2024
Launching ScanWatch Horizon with a bold statement. A hand-painted graffiti next to Berlin’s iconic East Side Gallery, turning heads and marking the moment.
116M Digital Ad Impressions
10 Press articles generating 5.7M Reach
+142% Uplift Search Volume ScanWatch
+39% Uplift Search Volume Withings
+31% Sales Uplift ScanWatch
Horizon LaunchWithings • Berlin • 2022
Launching ScanWatch Horizon with a bold statement. A hand-painted graffiti next to Berlin’s iconic East Side Gallery, turning heads and marking the moment.
3.2M Reach
+44% Uplift Search Volume ScanWatch Horizon
Watch Sell Out: +21% D2C, +57% Amazon, 27% Retail
+12% Sessions, 15% New User Visits
influence
influence
WomEn's HealthWithings • Germany/France • 2024
In 2024, I led an all-female influencer campaign to spotlight the gender data gap in health — and the fact that women’s bodies remain underrepresented in medical research.
We partnered with 5 smart, outspoken creators who shared their own stories and sparked authentic conversations around women’s health.
The result? A campaign that felt bold and necessary and with a strong message: Withings doesn’t just build health tech it advocates for change.
5 Influencers
2M Reach
18% Engagement Rate
Black Friday Withings • Germany/France • 2024
For Black Friday 2024, the objective was simple: maximize sales. To do that, I partnered with some of the most influential tech creators on YouTube, trusted voices known for driving high engagement and strong conversions.
Each creator was given a unique discount code offering their audience an extra 25€ off, in addition to the Black Friday deals already in place. The campaign focused on promoting the full Withings ecosystem, from smart scales to ScanWatch, with clear, action-driven messaging tailored for performance
12 Influencers
5M Reach
375 Conversions
ambassadors
ambassadors
When I’m not immersed in brand marketing, I channel my creativity and passion for design into photography, painting, and making my own clothes.
I am profoundly fascinated by artificial intelligence, innovation and all sorts of technology, convinced that it can positively change our future. The potential it brings for health care and other domains motivates me.
I love to discover cultures and languages, whether it’s traveling, reading, learning a new language. And yes, being trilingual still means, occasionally not remembering a word in either of the three languages.