PORTFOLIO

PORTFOLIO

I’m Léa, a trilingual brand marketing leader with 5+ years of experience driving high-impact campaigns across the globe. My approach always starts with a clear goal and strategy, not a marketing lever. This is how I have gathered strong expertise in making brands stand out through influence, events, PR, advertising, and content creation.

I manage six-figure budgets, lead cross-market brand strategies, and thrive on creating memorable experiences.

Paris has fueled my creativity, and I can’t wait to see where this journey takes me.

LEA CELINE LUTZ

Senior Brand Marketing Manager

events

events 

Influence Dinner

November 2025, Brand: Withings

Presenting a connected watch, through a Michelin-starred dinner at Datil by Manon Fleury in Paris.

Amuse-bouches are telling the story of the watch’s design, through circular shapes. A entrée that reflects heart health features with heart-healthy ingredients. The dessert Sweet Dreams Are Made of These, included ingredients to promote better sleep.

  • +5M Reach

  • 22 content pieces

Brilliant launch

April 2025, Sydney, Australia Brand: Withings

Bringing a French brand to the other side of the world: Australia. Manly Pavilion in Sydney.

Did you know that eating kiwi fruit in the evening helps you sleep better? Neither did our guests—until they joined us for a yoga class while discovering the watches features and a session with Australia’s leading sleep expert, Olivia Arezzolo.

  • +11% Search Uplift Withings watch

  • 3.2M Reach

  • 30 content pieces

The art of better health

May 2023, Brand: Withings

Create an immersive, interactive 850m2 playground, showcasing the brands expertise and updated brand platform. That’s exactly what I did for the WITHINGS brand relaunch in 2023. Creating 4 unique ways to experience the brand and the power of it’s products.

  • 29 journalists including 5 Top Tier

  • 400 visitors, 7 speakers

  • +9M Reach

  • 41 social media mentions

advertising

advertising 

Brand Relaunch

January 2024, Brand: Withings

Giving the new brand platform the stage it deserves. Including 480 metro placements, 130 bus stops, and 226 kiosks and a digital video campaign.

  • 836 OOH placements, 8M Reach OOH

  • 116M Digital Ad Impressions

  • 10 press articles generating 5.7M Reach

  • +142% Uplift Search Volume ScanWatch

  • +39% Uplift Search Volume Withings

  • +31% Sales Uplift ScanWatch

Horizon Launch

January 2022, Berlin, Brand: Withings

Giving the new brand platform the stage it deserves. Including 480 metro placements, 130 bus stops, and 226 kiosks and a digital video campaign.

  • 3.2M Reach

  • +44% Uplift Search Volume ScanWatch Horizon

  • Watch Sell Out: +21% D2C, +57% Amazon, 27% Retail

  • +12% Sessions, 15% New User Visits

ambassadors

ambassadors 

Anna Engelschall

Content Creator 

Souleymane Cissokho

Olympic Boxer

When I’m not immersed in brand marketing, I channel my creativity and passion for design into photography, painting, and making my own clothes.

I am profoundly fascinated by artificial intelligence, innovation and all sort of technology, convinced that it can positively change our future. The potential it brings for health care and other domaines motivates me.

I love to discover cultures and languages, whether it’s traveling, reading, learning a new language. And yes, being trilingual still means, occasionally not remembering a word in either of the three languages.